little smarts story
Hi, my name is Niki, the children are my 3 urchins and my inspiration for little smarts.
I first had the idea of a phonics inspired clothing brand when my eldest son started learning phonics in reception class. I remember Archie coming home with his reading books and telling me how to pronounce the letters and how to blend them, I was getting them wrong! I struggled as I was of the generation that didn't use the phonics method at school and we were taught the alphabet and to memorise words. I found this quite complex with phonemes, graphemes, Trigraphs and Digraphs... then I thought of ways in which children and their parents can learn together through everyday activity.
With a retail and marketing background and help from my family who have 25 years of combined Primary school years of teaching, I thought of a clothing line so children can practise the sounds with parents when getting dressed.
I was lucky enough to find leeds based designer, Mark Frudd, and soon little smarts was born. I am hoping that little smarts can stimulate phonic awareness in a fun way outside of school with both friends and family.
the sounds can be heard on the home page.
We hope you love them!
a big thank you to everyone who has supported, encouraged and helped me in
launching little smarts.